Our partners teach us something new everyday, whether it’s about science, art or cooking. Sometimes they even teach our team YouTube optimization tips and how to better promote a channel. In a series of monthly videos, we’re asking partners to talk about their top optimization tips for channels and are kicking this off with Betty from bettyskitchen. Betty joined the partner program last year and makes cooking videos with simple recipes ranging from cheddar jack whipped potatoes to healthy and natural granola bars, which all have one thing in common: they are incredibly delicious.

We asked Betty to show us how she uses metadata to increase her discoverability, choose her tags wisely, and come up with the perfect title. We hope you’ll find her recipe for metadata just as enjoyable as her steps to make buttercream frosting.


Let us know in the comments section of Betty’s video if you have great tips to share on using metadata or any other questions for Betty. We’d also love to hear how your videos have been impacted once you have used some of these tips to optimize your metadata.

Julie Kikla and Mahin Ibrahim, Account Managers, YouTube Partnerships recently watched “Baby Eating Watermelon.”